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COMPANY OVERVIEW
Boston Communications is a communications consultancy helping business leaders address their greatest communications challenges. From positioning for long-term growth, building lasting relationships with key market influencers and stakeholders, Boston Communications helps clients become the most credible, dominant voice of their industry. Boston Communications has advised hundreds of private and publicly traded firms in North America, Europe and Asia Pacific. The firm has best-class vertical expertise in technology, life sciences, telecoms, energy and financial services.
What makes us different from other agencies?
The quality of our team; our focus on positioning;
and our well-honed and proven methodologies.
We believe that the key to higher revenues and
margins lies in separating from the pack through
smart differentiation. This principle is the hallmark
of every Boston Communications program. We distill
each client’s business strategy into a position
that is credible, memorable and easy for market
influencers to understand and propagate.
Our Heritage
Boston Communications was founded in 1986 by marketers
with a strong sense of the concept of positioning.
The founders repeatedly brought Route 128 technology
companies from startup to successful IPO to market
leadership. In founding Boston Communications,
they decided to build a firm that applies the
science of positioning to the practice of public
relations. For nearly two decades, Boston Communications
has developed and refined its positioning methodologies
and PR practices and applied them to help its
clients stand out from the crowd.
Our Methodology
Boston Communications engagements are
driven by a unique methodology refined through
dozens of successful implementations.
Our People
We’re not your typical PR agency. At Boston
Communications you work directly with an integrated
team of principal experts – public relations,
marketing, and business consulting veterans. In
addition, Boston Communications has carefully forged
a network of specialists – from organizations
like the Wall Street Journal, the Financial Times,
eWeek and Forrester Research – who provide
important external perspective to your market differentiation
strategy.
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