SERVICES

We provide a full range of services for developing corporate and product strategic positioning and then driving that positioning into the market.

Positioning

Position Audit:
Interview company leadership, stakeholders, customers,
   market influencers
Market analysis
Competitive analysis
Perception analysis
Market research and analysis
Findings and recommendations
Final positioning
Messaging matrix
Marketing strategy options

Message articulation
Executive Q&As
Case studies
Market backgrounders
White papers
Press releases
Contributed articles and opinion pieces
Media/analyst presentations
Biographies
Executive speechwriting
Media training

Corporate and Product Launches
Communications strategy and planning
Media/analyst road shows
Industry and corporate events
Speakers’ bureau
Press conferences

Analyst Relations / Media Relations / Message Placement
Road shows
CEO Roundtables
Research monitoring
Research outcomes management
Competitive Communications Analysis
Press release/contributed article writing, pitching and placement
Print, radio, and TV media outreach:
       Industry/Technology press
       Business press
       Financial press

Investor Relations
Strategy and Counsel
Conference Calls and Webcast Preparation
Perception Research - StreetAuditT
Institutional Targeting
Retail/Online Targeting
Sell-Side Analyst Programs
Investor and Analyst Meetings
Financial Media Communications
Media and Presentation Training
Collateral Development
Investor Presentations
IPO Programs
Annual/Quarterly Report Production